Campaign India Team
Apr 14, 2022

Mumbai Metro Rail Network appoints Signpost India

The DOOH agency bags the rights for 15 years

Mumbai Metro Rail Network appoints Signpost India
Signpost India has bagged the rights for experiential and advertising duties for Mumbai Metro Rail Network stations. 
The digital out of home (DOOH) agency has been awarded advertising rights for a tenure of 15 years. 
With this mandate, the agency will be responsible for the projects of Mumbai’s metro lines 7 and 2A. Signpost aims to cater to the eyeballs that will fall under both the metro lines stretch such as corporate headquarters of businesses, IT parks, shopping hubs, Bollywood's film city and production houses.
Dipankar Chatterjee, co-founder and director, Signpost India, said, "It’s a delight to partner with MMMOCL (MMRDA) in the transit space with such a huge opportunity to showcase our analytic based solutions for the brands to reach the commuters and ensure high mass ROI. Signpost India will bring in global media formats and designs for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters to make everyday inspirational and transform ordinary journeys into extraordinary experiences.”
Campaign India

Related Articles

Just Published

34 minutes ago

Community building is the key to engaging modern ...

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

1 hour ago

BEI Confluence bets big on technology, preps for IPO

Advertising veteran Tapas Gupta talks about BEI Confluence's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins of the agency to its new leadership.

3 days ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

3 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.