Signpost India has bagged the rights for experiential and advertising duties for Mumbai Metro Rail Network stations.
The digital out of home (DOOH) agency has been awarded advertising rights for a tenure of 15 years.
With this mandate, the agency will be responsible for the projects of Mumbai’s metro lines 7 and 2A. Signpost aims to cater to the eyeballs that will fall under both the metro lines stretch such as corporate headquarters of businesses, IT parks, shopping hubs, Bollywood's film city and production houses.
Dipankar Chatterjee, co-founder and director, Signpost India, said, "It’s a delight to partner with MMMOCL (MMRDA) in the transit space with such a huge opportunity to showcase our analytic based solutions for the brands to reach the commuters and ensure high mass ROI. Signpost India will bring in global media formats and designs for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters to make everyday inspirational and transform ordinary journeys into extraordinary experiences.”
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