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From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.
The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.