MullenLowe Lintas Group has announced the launch of Lintas VoiceX, a division that aims to make brands 'voice-ready'.
This follows the growth (by over 270 per cent in 2018) of voice-based searches. According to MullenLowe Lintas by the end of next year, 50 per cent of all searches made will be through voice.
Virat Tandon, group CEO, MullenLowe Lintas Group, said, “Through Lintas VoiceX, we have ambitions to shape unique voice solutions that bring the total brand experience alive even in a world where the interaction is voice-first.”
He added, "It wouldn't be wrong to surmise that voice, video and vernacular could become the holy trinity of marketing in India. Lintas VoiceX is positioned precisely at a point where it can take advantage of the decades of communications experience we possess and blend it with the technological headways in Voice to deliver effective solutions to our clients. To help keep our brands ahead of the voice curve, we’ve decided to lead by setting up a dedicated team that will work with existing and new clients."