Mudra Max brings Sonia Lal on board 

Mudra Max has appointed Sonia Lal as vice president for its outdoor division in South India. Prior to this appointment, Lal was with the Bangalore based company Serve & Volley-Media Division as business head.

Commenting on the appointment, Mandeep Malhotra, president, Mudra Max-OOH, said, “Sonia brings on board business experience and market understanding. She also carries the confidence of media owners which is essential for this business. Her passion and well understanding of business makes her a strong OOH person at Mudra Max.”

Lal said, “It’s an honor as well as a challenge to be part of the Mudra team. I keenly look forward to work with the Group and I am certain that as we move along, we will greatly strengthen our capabilities in outdoor solutions.”

With a Masters degree from XLRI Jamshedpur, Lal has over 12 years of professional experience, including a seven-year stint with IDBI Bank and three years with a mid-sized steel fabrication company. Some of the notable clients that Lal has worked with include Arvind Brands' retail business Megamart and TVS Motors.