Mudra launches specialised rural solutions arm Terra

Mudra has launched a specialized arm for integrated rural solutions called Terra. Terra's offerings will include services across research, strategic planning and consultancy, creative solutions, on-ground consumer activation, retail activation and rural mass-media solutions.Terra has started its operations with offices in the five metros and with regional operations offices in all the key states of India. Terra claims to have a footprint in 1,75,000 villages and 4000 towns across 13 states in India.