Mudra brings media under one umbrella brand

Mudra’s specialist media agency outfit OMS has given way for its new media umbrella brand Mudra Max. Max has been hived off into three independent units, namely Mudra Connext, Radar and Videotec. While Connext will look after Mudra’s non Reliance business, which includes accounts like ACC Cement, HBO, Amway, Sify.com and ICI Paints among others, Radar will be a dedicated agency looking after Mudra’s Reliance ADA Group business.  Videotec is Mudra’s branded entertainment division.