MTS appoints Brandmovers to handle social media

Brandmovers has been assigned the social media duties of MTS India following a multi-agency pitch. Brandmovers’ mandate is to drive social media strategy and leverage the brand’s associations with specific entertainment spaces to build a stronger branded content play.

Leonid Musatov, chief marketing and sales officer, MTS India, said, “We wanted a fresh focus and renewed energy from our social media team to be able to mutually create content that engages our audience. We were looking for an interactive agency with an innate understanding of the social space and its underlying principles that could help us build the right platforms, programs and digital content. In Brandmovers, we see a shared passion for the digital space, emphasis on innovation, and desire to create clutter breaking content."

Suvajyoti Ghosh, co-founder and managing director, Brandmovers India, added, “Creating innovative digital work requires a strong alignment between client ambitions and the agency's core values. We believe that both MTS and Brandmovers’ visions are aligned to create some of the best digital content and campaigns in the Indian telecom sector. MTS is looking at digital as an important channelfor communicating with their audience, which makes our role highly strategic.”

Brandmovers had recently won Lipton Ice Tea and Lenskart.