Fashion group Escada has appointed its global media duties to MPG following a multi-agency pitch. Prior to this Mediacom handled the duties for the brand.
MPG will be handling media planning and buying for all products other than fragrances and eyewear in classic and online media. MPG will be responsible for the markets of Europe, the Americas and Asia, with international coordination being managed by MPG Germany out of their Frankfurt office.
MPG is part of the Havas group and holds experience in the fashion and luxury segment, working for clients such as Hermès, LVMH and Burberry.
Escada is a global provider of high-end women's fashions and is present at more than 1,000 points of sale in over 80 countries around the globe.
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