Media
Alex Brownsell
Aug 09, 2018

Mars consolidates global media planning and buying into MediaCom

The entire global business is worth $1.8 billion globally and kicks in starting in January.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Bingo! turns ‘Big No’ into its boldest punchline yet

10 Bingo! turns ‘Big No’ into its boldest punchline yet

Related Articles

Mars to switch $1.7 billion media account out of WPP
Advertising
Jun 11, 2025
Beau Jackson

Mars to switch $1.7 billion media account out of WPP

Four networks to pitch for global Mars account
Media
Mar 26, 2025
Shauna Lewis

Four networks to pitch for global Mars account

WPP's MediaCom and Essence team up to retain hold on Mars global media
Advertising
Feb 09, 2022
Ben Bold

WPP's MediaCom and Essence team up to retain hold ...

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
Advertising
Mar 11, 2025
Alessandra Scotto di Santolo

Greenwashing allegations against Mars lead to AMV ...

Just Published

McCann hits the right note with Hero Splendor’s life symphony
The Work
13 hours ago
Campaign India Team

McCann hits the right note with Hero Splendor’s ...

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Global media inflation to hit decade low, APAC markets stabilise
Advertising
15 hours ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Inside Adobe MAX 2025: How agentic AI is redefining the future of creativity and marketing
Advertising
16 hours ago
Vinita Bhatia

Inside Adobe MAX 2025: How agentic AI is redefining ...

AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.

Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
Advertising
16 hours ago
Campaign India Team

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.