Campaign India Team
Jun 14, 2011

MPG India retains media biz for MTS

The account was won following a multi-agency pitch that started in August last year

MPG India retains media biz for MTS

MPG India has retained the media business for telecom service provider MTS, following a five-way pitch started in August last year.

Mediacom, Mudra, LMG and Motivator were also included in the pitch.

MPG has been working with MTS since its launch in 2009. Since then the telecoms provider has recruited over 11 million wireless subscribers and more than 700,000 mobile broadband customers across 150 towns under its MBlaze brand. MTS has also recently been ranked as the 80th most valuable brand in the world by Millward Brown. 

“MTS is a challenger brand with a trajectory, which is nothing short of spectacular," said Anita Nayyar, CEO of MPG India and South Asia. "I am happy to say that our track record on MTS’ account has been 'zero error', which is one of the reasons why the clients have decided to extend the relationship with us.”

MTS recently unveiled a new brand identity and tagline 'A step ahead' as its aims to resonate with the new realities of today's youth.

"In sync with the same philosophy, we are happy to sign up MPG. We look forward to partner with the MPG team to create the maximum impact for the brand by leveraging their media expertise,” added Amitesh Rao, director brand and media at MTS India.

In the past few months MPG India has also won the media business for Swiss brand Victorinox and Clarks Future Footwear. 

This article first appeared on www.campaignasia.com

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

13 hours ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

15 hours ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

15 hours ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here