- Gain ownership of media investment data, such as audience data and key insights about return on investment.
- Ask trading desk partners to clarify their position in the market and help establish a programme of next steps.
- Consider direct contracts at every step of the chain in order to limit wasted commissions.
- Create a media investment strategy based on understanding of the media asset and the psychology of the other investors.
Most advertisers unhappy with programmatic trading
Almost 80 pc advertisers unhappy due to lack of transparency, finds WFA study
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Safety concerns rise as MDH and Everest spices face ...
The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.
Times of India launches 'My City, My Art' challenge ...
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
Google delays cookie deprecation again: APAC adtech ...
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.