Mona B India appoints Digital Kong

Digital Kong has bagged the digital mandate for Mona B India. 

 

The agency will be responsible for the brand’s social media management, performance marketing, shoots, website management, public relations and influencer marketing. 

 

No multi-agency pitch process was involved for this account.

        

Rahul and Ammrites Chaand Dhupar, directors, Mona B India, said, “Our goal with Mona B India is to make sustainable lifestyle fashionably chic and a part of every household in India. We were in pursuit of an agency that was in sync with our ideology and could digitally portray our vision seamlessly and we came across Digital Kong. With their innovative ideas and the ability to package everything together, we are convinced that this partnership will bring exponential results in terms of sales and brand building.”

 

Prashanto Sen, senior manager - sales and marketing, Mona B India, said, “I have worked with multiple agencies and brands in the past however Digital Kong’s creative inputs and go-getter attitude made them just the right fit for Mona B. They both share a common goal of creating a strong community and harnessing the goal of building a more sustainable ecosystem with the power of digital media.”

 

Sanjana Nischal, chief operating officer, Digital Kong, said, “As an entrepreneur, I’m always excited to work with brands that believe in quality and ethics, Mona B ticks all checkboxes! We are all geared up to take Mona B to its right audience and build a brand legacy that sets apart fashion in a distinct way.”