Raw Beauty appoints Digital Kong for digital
Account won post a multi-agency pitch
Jul 12, 2022 11:43:00 AM | Article | Campaign India Team
The organic skincare brand, Raw Beauty, has announced the appointment of Digital Kong for its digital duties.
With this mandate, the agency will be responsible for the brand's performance marketing, social media communication, brand strategy, creative shoots, public relations, influencer marketing, search engine optimisation and content creation.
Furthermore, the association aims to explore the the launch and promotion of new products, cross-brand partnerships, events and social positioning.
The account was won post a multi-agency pitch and will be handled by Digital Kong's Delhi NCR office.
Sunayana Walia, founder, Raw Beauty, said, “I have had a rocky road journey in finalising the right agency for my business. We are a growing/thriving business with a passionate in-house team, and while looking to onboard a team for brand-building activities, passion as the quality was non-negotiable for me. I’m thrilled to have found the team at Digital Kong- they are young, driven and fervent about the work they do. With their creative outlook, spontaneity and extensive experience in e-commerce, I’m looking forward to growing Raw Beauty multiple folds and building a brand which not only will be known for honest and effective skincare but also holistic wellness."
Sanjana Nischal, COO, Digital Kong, said, “We are beyond excited to work with a brand like Raw Beauty. We truly believe in their product line and vision of promoting sustainable and mindful consumption of skincare and wellness products. With our team’s expertise in creative visualisation and performance marketing, we are imperative to delivering an escalating growth graph both in terms of brand recall and financial growth. Our mission with this partnership is to co-create and grow together."