Mohalla Tech, the company housing Moj and ShareChat, has appointed Ratan Singh Rathore as senior director to lead the agency relationship nationally and Neha Nagpal Chatterjee as director, to lead direct sales efforts in the East-zone.
Rathore will be responsible for leading agency relationships for the brand and driving awareness for both ShareChat and Moj, among the advertising community.
He moves from GroupM’s INCA, where he was business head.
Rathore said, “With an increased appetite for digital media and content among the advertising community both ShareChat and Moj have established themselves as the market leader in their respective domains. We are uniquely positioned to leverage our strengths for the brands across the country within the Indic language space. With advertising spends expected to increase significantly in the foreseeable future, we will stay at the forefront of capturing the digital advertising space in the country.”
With over 18 years of experience, he has also worked across several GroupM companies.
Chatterjee, on the other hand, will be responsible for the company's direct ad-sales in the Eastern zone.
She moves from ByteDance, where she was regional lead, East.
With over 16 years of experience, Chatterjee has also worked at companies like BloombergQuint, Network18 and CNBC-TV18.
She said, “I am excited to be a part of ShareChat’s journey at a time when the eastern market is surging and fast becoming one of the key markets for advertising. This at a time while the brand is becoming the de-facto leader in the Indic language content ecosystem.”
Ajit Varghese, chief commercial officer, Moj and ShareChat said, “We have already developed immense credence for both ShareChat and Moj among the advertising community and brands in delivering last-mile engagement. In recent months we’ve been executing over 100+ campaigns each month. The advertising community and many leading B2C brands are increasingly engaging with us including Amazon, Flipkart and Myntra, Vodafone, Airtel, Pepsi and Coca Cola, to connect with audiences. With us leading the short video space and language social media ecosystem in the Indic space, offering a unique proposition to the brands and decisively driving customised campaigns.”
He added, “Our newly appointed leaders hailing from varied industry backgrounds bring more strength to our monetisation journey. Having worked with some great internet and media organisations, we are confident they will add immense value to our organisation.”