For this week's Monday Morning Gloom Buster, we've brought you, Orange's new international film, which communicates, the thought, 'Don't let a mobile phone ruin your movie'. The latest tongue-in-cheek Gold Spot for Orange features a news report from a cinema.
The spoof two-minute Orange Phone Break happens every 15 minutes, putting the movie on pause while the audience takes time out to make that important phone call.
This article first appeared on Campaign Live.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
19 hours ago
Agency states that the move will strengthen Publicis WW's tech capabilities