Arati Rao
Mar 26, 2012

MMGB: Kotex 'Woman's Inspiration Day'

Watch the Youtube video that explains how Israeli agency Smoyz Creative used the hot-social-network-of-the-moment Pinterest in an innovative way

MMGB: Kotex 'Woman's Inspiration Day'

Israeli creative agency Smoyz Creative came up with a campaign for Kotex recently that has lots of people talking. The agency identified 50 women who actively use Pinterest (the new social network that has lots of people talking) and sent them personalised gifts based on their pins, under the theme 'Woman's Inspiration Day'.

The campaign is getting quite a bit of buzz on the Internet (including one mention about how the same agency had done a similar idea in the past for Kleenex using Facebook). 

Drop a comment to let us know what you think of the campaign.

Source:
Campaign India