Campaign India Team
Aug 05, 2013

MMGB: Adidas introduces the new speed of light

WATCH the online film created by Iris here

MMGB: Adidas introduces the new speed of light

Light up your working week watching this new online film for Adidas' range of Adizero F50 Messi boots.

In the film, Messi wears an Adidas TechFit suit with hundreds of LED lights sown into it. He plays with a ball fitted with LED lights that light up the stripes on his boots.

The video was filmed at 1,000 frames a second using a Phantom camera to allow it to show off Messi's moves in fine detail.

Have a wonderful working week ahead.

Campaign India

Related Articles

Just Published

22 minutes ago

Mediabrands and Vice Media Group ink global ...

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

2 hours ago

The Q India elevates Krishna Menon to chief ...

Was chief revenue officer at the company

3 hours ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

3 hours ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here