HT Media Group’s business daily, Mint, is celebrating its seventh anniversary this month with the launch of a new campaign. The campaign, launched on February 3, has been designed by Equus.
Swapan Seth, chairman, Equus, said, “The entire idea was to create a campaign that would do three things. To stand out from the clutter of news brand advertising; constructed on the brand values and One that could only uniquely belong to the brand Mint. Which is why, we used Mint leaves to demonstrate the values that the brand stood for and also to appropriate the properties of mint leaves and marry them seamlessly to the brand's benefits."
The campaign will run for duration of three months across print, digital and radio mediums.