Mindshare has won the media duties for Dhanlaxmi Bank. Mindshare will handle media strategy, planning and buying across all mediums for the bank.
Commenting on the development, Sheran Mehra, head-marketing and communications, Dhanlaxmi Bank said, " Strategic media planning is a must for effective communication. As we expand pan-India and venture into new areas of financial services, we have the challenging task of reaching out to a much wider group of audiences, while keeping the existing customers efficiently involved with the Bank. With Mindshare as our partners, we are confident of creating effective brand awareness and maximizing our brand visibility in a short span of time.”
Gowthaman Ragothaman, leader, Mindshare, South Asia said, “We are delighted to be working with Dhanlaxmi Bank which is all set to enter into its next orbit of growth. We are confident that our media strategy will help the bank in reaching out to is diverse target audience amid the changing market dynamics.”