Campaign India Team
Aug 12, 2013

Mindshare ropes in Adam Marshall as Apac head of trading

AnneMarie Tanke comes on board as head of value management, a newly created role

Adam Marshall (L) and AnneMarie Tanke (R)
Adam Marshall (L) and AnneMarie Tanke (R)

Mindshare has announced that it has hired Adam Marshall as head of trading, Asia Pacific. He comes on board in September and replaces Nick Binns, who moves as deputy head of trading, Asia Pacific, GroupM.

Marshall joins Mindshare from OMD Australia and will be based in Singapore. Prior to OMD Australia, Adam has worked at OMD and Initiative in London, besides Capital Radio. He will focus on Mindshare's implementation planning, trading offering, and adoption of new trading platforms and practices, informed an agency statement.

Mindshare has also announced that it has roped in AnneMarie Tanke in a newly created role of head of value management, Asia Pacific.

Tanke will focus on media value delivery, which includes media pricing, inflation management, tracking and reporting for key regional clients. She was previously at Accenture Netherlands. She has joined Mindshare in Singapore and will report to Marshall.

Ashutosh Srivastava, chairman - emerging markets, Mindshare, said “This is the best time to be in our industry. Mindshare along with GroupM, is making significant investments to lead the market developments in this area. Adam and AnneMarie’s appointment is part of that plan to accelerate this development, and enhance the value we create for our clients through better trading, in this complex and changing marketplace.”

Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India