MindShare overhauls global agency model

MindShare is set to restructure its operations globally and integrate its traditional and digital units as part of efforts to reinvent the GroupM agency as a full-service marketing business.

The overhaul will result in one P&L and will see nearly 12 separate agency units and disciplines transferred into four new divisions: client leadership, business planning, invention and exchange media.

The agency's Interaction unit will also be dissolved, with all functions and staff moving into the core organisation.

According to Ashutosh Srivastava (pictured), MindShare Asia-Pacific CEO, the leaders for each of the functions and clients will be announced at the agency's regional meeting in Bali this week.

Watch this space for updates later today.