Campaign India Team
Jul 27, 2015

Mindshare, Kinetic Worldwide bag media duties for ‘Make in India’

Buying to be done by DIPP directly, through DAVP, in India and overseas

Mindshare, Kinetic Worldwide bag media duties for ‘Make in India’
Mindshare and Kinetic Worldwide (WPP) have been roped in for a period of three years to handle the media duties of the government of India's ‘Make in India’ initiative. 
The agencies will be responsible for handling the media planning, strategies and media audits for the campaign. The Department of Industrial Policy and Promotion (DIPP) will be responsible for buying media in India and overseas directly through the Directorate of Advertising and Visual Publicity (DAVP).
Prasanth Kumar, CEO,  Mindshare South Asia, said, "It's a privilege to be working with the government of India and we will be pulling in our collective experiences from all counterparts to deliver value on this campaign." 
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

1 day ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

1 day ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

1 day ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.