Campaign India Team
May 28, 2014

Mindshare bags Yakult's media duties

There was no multi-agency pitch involved

Mindshare bags Yakult's media duties

Mindshare has bagged the media mandate for probiotic drinks maker Yakult Danone India, a JV between Japan's Yakult Honsha and Groupe Danone of France.

There was no multi-agency pitch involved. ZenithOptimedia was the incumbent on the account. Hakuhodo Percept handles the creative duties.

The company launched its drinks under the Yakult brand in India in 2007. It is presently available in Delhi/NCR, Punjab, Jaipur, Mumbai, Pune, Nasik, Hyderabad, Chennai and Bengaluru.

Minoru Shimada, MD, Yakult Danone India, said, “While we have been expanding across geographies, India is an important market where we are actively building awareness and benefit about probiotics. Backed up with a strategic approach and extensive expertise, I believe Mindshare is the best choice to handle our media planning and buying in India.”

Ravi Rao, leader- South Asia, Mindshare, said, “We are delighted to work with Yakult to help promote the company in India. Since this a emerging category in India having immense potential, we look to use adaptive and innovative strategies to take the brand to new heights.”

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Vivo to continue as lead sponsor for the IPL

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

8 hours ago

Microsoft deal to buy TikTok in US would include ...

Buyout aims to address security concerns from governments in these markets over user information and privacy.

8 hours ago

69% of India infested with fake news during ...

WhatsApp and Facebook biggest sources of fake news according to the study conducted by Social Media Matters along with Institute for Governance, Policies and Politics

17 hours ago

Facebook shows the power of connections during the ...

Watch the films conceptualised by Taproot Dentsu