Campaign India Team
May 28, 2014

Mindshare bags Yakult's media duties

There was no multi-agency pitch involved

Mindshare bags Yakult's media duties

Mindshare has bagged the media mandate for probiotic drinks maker Yakult Danone India, a JV between Japan's Yakult Honsha and Groupe Danone of France.

There was no multi-agency pitch involved. ZenithOptimedia was the incumbent on the account. Hakuhodo Percept handles the creative duties.

The company launched its drinks under the Yakult brand in India in 2007. It is presently available in Delhi/NCR, Punjab, Jaipur, Mumbai, Pune, Nasik, Hyderabad, Chennai and Bengaluru.

Minoru Shimada, MD, Yakult Danone India, said, “While we have been expanding across geographies, India is an important market where we are actively building awareness and benefit about probiotics. Backed up with a strategic approach and extensive expertise, I believe Mindshare is the best choice to handle our media planning and buying in India.”

Ravi Rao, leader- South Asia, Mindshare, said, “We are delighted to work with Yakult to help promote the company in India. Since this a emerging category in India having immense potential, we look to use adaptive and innovative strategies to take the brand to new heights.”

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Ford Endeavour Sport wants to introduce owners to ...

Watch the film conceptualised by BBDO India

12 hours ago

Founder of WATConsult Rajiv Dingra announces RD&X ...

The deep tech network will help businesses become real-time and disruptive

12 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

12 hours ago

Hansa, Republic respond to accusations of illegal ...

Hansa states that the last time it bought advertising space from Republic TV was in 2018