Campaign India Team
Nov 24, 2016

Midas Awards 2016: Two shortlists for Pi Communications

Winners to be announced on 2 December

Midas Awards 2016: Two shortlists for Pi Communications
Shortlists for the Midas Awards for financial advertising have been announced. Among the 278 entries shortlisted, India has two.
 
Pi Communications accounts for both of them. One of them is for 'Salary Slip of 1985' for Birla Sun Life Insurance, while the other is for 'The Incomplete Nameplate' for Aditya Birla Housing Finance. 
 
Deb Ryan, executive director, Midas Awards, said, “The Midas Awards recognises excellence in financial marketing and advertising from entries around the globe, we applaud the innovative and creative financial service campaigns moving forward to the trophy round.” 
 
United States leads at the shortlists stage with 90 entries in the race for metal. 
 
A Midas 'Grand Jury' will now award Gold and Silver to the highest scoring entries and determine the winner for the Midas Award for Innovation and the Grand Midas Award. Winners will be announced on 2 December 2016.
 
View all shortlists here.
Source:
Campaign India

Related Articles

Just Published

6 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

7 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

9 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

12 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?