Shortlists for the Midas Awards for financial advertising have been announced. Among the 278 entries shortlisted, India has two.
Pi Communications accounts for both of them. One of them is for 'Salary Slip of 1985' for Birla Sun Life Insurance, while the other is for 'The Incomplete Nameplate' for Aditya Birla Housing Finance.
Deb Ryan, executive director, Midas Awards, said, “The Midas Awards recognises excellence in financial marketing and advertising from entries around the globe, we applaud the innovative and creative financial service campaigns moving forward to the trophy round.”
United States leads at the shortlists stage with 90 entries in the race for metal.
A Midas 'Grand Jury' will now award Gold and Silver to the highest scoring entries and determine the winner for the Midas Award for Innovation and the Grand Midas Award. Winners will be announced on 2 December 2016.
View all shortlists here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
13 hours ago
Watch the film conceptualised by McCann Worldgroup India
19 hours ago
Watch the film conceptualised by Contract Advertising