Campaign India Team
Feb 08, 2023

Aditya Birla Housing Finance wants to turn dreams into reality

Watch the film conceptualised by Pi Communications

Aditya Birla Housing Finance has rolled out a campaign ‘#ApnaGhar’ (our house), to highlight its house loan offerings. 


Conceptualised by Pi Communications, the film showcases the sentiments of three people who usually suppress their dreams due to insufficient funds, fear of approaching lenders due to lack of documents, and limited knowledge about the various financial solutions they can turn towards for achieving these dreams. The film showcases how the brand aims to extend a lending hand and help the underserved segment set the ball rolling towards getting the right home loan. 


Pankaj Gadgil, managing director and CEO, Aditya Birla Housing Finance, said, “At Aditya Birla Housing Finance, our constant endeavour is to listen to the customer’s stated and unstated needs and develop strategies to build convenience, simplicity, and trust. Through the #ApnaGhar campaign, we want to remove the doubts and fears that cloud the mind of the underserved segments and reassure them that ABHFL is committed to listening to them, understanding their needs, simplifying the procedures, and they can trust ABHFL with Sahi Salaah, Sahi Saathi, and Sahi Home Loan Rakkam (good advice, the perfect partner and the right home loan amount)."



Client: Aditya Birla Housing Finance

Agency: Pi Communications

Creative director: Sharan Iyer

Account director: Urmil Bhuta

Production house: Dora Digs Productions

Producer: Akshay Shah


Campaign India

Related Articles

Just Published

21 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

21 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

22 hours ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

23 hours ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.