Aditya Birla Housing Finance wants to turn dreams into reality

Aditya Birla Housing Finance has rolled out a campaign ‘#ApnaGhar’ (our house), to highlight its house loan offerings. 

Conceptualised by Pi Communications, the film showcases the sentiments of three people who usually suppress their dreams due to insufficient funds, fear of approaching lenders due to lack of documents, and limited knowledge about the various financial solutions they can turn towards for achieving these dreams. The film showcases how the brand aims to extend a lending hand and help the underserved segment set the ball rolling towards getting the right home loan. 

Pankaj Gadgil, managing director and CEO, Aditya Birla Housing Finance, said, “At Aditya Birla Housing Finance, our constant endeavour is to listen to the customer’s stated and unstated needs and develop strategies to build convenience, simplicity, and trust. Through the #ApnaGhar campaign, we want to remove the doubts and fears that cloud the mind of the underserved segments and reassure them that ABHFL is committed to listening to them, understanding their needs, simplifying the procedures, and they can trust ABHFL with Sahi Salaah, Sahi Saathi, and Sahi Home Loan Rakkam (good advice, the perfect partner and the right home loan amount)."

CREDITS: 

Client: Aditya Birla Housing Finance

Agency: Pi Communications

Creative director: Sharan Iyer

Account director: Urmil Bhuta

Production house: Dora Digs Productions

Producer: Akshay Shah