Campaign India Team
Feb 08, 2023

Aditya Birla Housing Finance wants to turn dreams into reality

Watch the film conceptualised by Pi Communications

Aditya Birla Housing Finance has rolled out a campaign ‘#ApnaGhar’ (our house), to highlight its house loan offerings. 

 

Conceptualised by Pi Communications, the film showcases the sentiments of three people who usually suppress their dreams due to insufficient funds, fear of approaching lenders due to lack of documents, and limited knowledge about the various financial solutions they can turn towards for achieving these dreams. The film showcases how the brand aims to extend a lending hand and help the underserved segment set the ball rolling towards getting the right home loan. 

 

Pankaj Gadgil, managing director and CEO, Aditya Birla Housing Finance, said, “At Aditya Birla Housing Finance, our constant endeavour is to listen to the customer’s stated and unstated needs and develop strategies to build convenience, simplicity, and trust. Through the #ApnaGhar campaign, we want to remove the doubts and fears that cloud the mind of the underserved segments and reassure them that ABHFL is committed to listening to them, understanding their needs, simplifying the procedures, and they can trust ABHFL with Sahi Salaah, Sahi Saathi, and Sahi Home Loan Rakkam (good advice, the perfect partner and the right home loan amount)."

 

CREDITS: 

Client: Aditya Birla Housing Finance

Agency: Pi Communications

Creative director: Sharan Iyer

Account director: Urmil Bhuta

Production house: Dora Digs Productions

Producer: Akshay Shah

 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

23 hours ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

1 day ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

1 day ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.