MiD DAY has introduced a new distribution system by setting up vending machines in corporate offices and buildings across Mumbai, Delhi and Bangalore. Through this, MiD DAY wants to engage urban professionals within the space of their working day.
The distribution system includes a combination of MiD DAY vending machines and those that are owned by Grabit, which will have a shelf for MiD DAY. Machines have been placed at offices such as 3G, I Flex, Infosys, IL&FS, Network 18, GE Capital Services, Erricsson India Pvt. Ltd, Reuters, Deutsche Bank and in corporate complexes such as Peninsula Corporate Park.
Abhijit Pradhan, director-sales and marketing, MiD DAY Multimedia, said, “The introduction of vending machines helps us to further solidify our reach within offices during the afternoon hours, which are typically the time YUMPI’s would take a break.”