MiD DAY celebrated its 29th anniversary by offering its readers a 24 page supplements called Cash, Go, Stuff, Me and Play for five days across Mumbai, Bangalore, Pune and Delhi.
The Cash supplement is about how to earn more, spend and invest smart. Go is a section on vehicles and travel. Stuff deals with brands and trends in the marketplace. Me section will addresses the need to balance personal and work life at various levels. The section Play showcases the best eats, beats and streets in the city
Abhijit Pradhan, Director Sales and Marketing, MiD DAY said, ”With YUMPIs increasingly deprived of time and bombarded with multiple messages and media, advertising messages are more likely to be ‘ships in the darkness' versus ‘an apple of the eye'. MiD DAY’s objective is to engage the YUMPI through their drivers and create value for our readers and advertisers in the process.”
