Microsoft pushes 'fun' element on Live Search

Aiming to bring back fun into its target audience's search experiences, Microsoft has rolled out a unique contest on the Live Search engine called – 'Win with Search".

To experience this smarter search, users need to log on to www.winwithsearch.com
and use the search engine to find the information they need. Every time a user makes a search query, there will be a roll of the dice on the page and the first user to get the number 6 on both die within a 10 minute interval wins mobile talk time worth Rs. 100. As a bonanza, every ten minutes, a random search user who checks out the innovative Live Search experience will be picked and will also win talk time for the same amount. The contest refreshes every 10 minutes, thus ensuring that there is a prize up for grabs throughout the day.

"'Win with search' is intended to do exactly this – it encourages consumers to try a far more personalized, richer Live Search that will greatly improve their search experience, at the same time bringing back the fun quotient", said Rishi Srivastava, consumer and online marketing officer, Microsoft India.

Other smart features on Live Search include Image Search, Video Search and Instant Answers which provides more direct information and is intended to reduce the time it takes for a user to find the information he is looking for.