Jane Leung
Aug 24, 2010

Microsoft launches 'Make it great' campaign for Office 2010

Microsoft has broken a US$80 million global campaign tiled ‘Make it great’ for the anticipated launch of Office 2010.

Microsoft Make it great campaign
Microsoft Make it great campaign

The latest consumer-focused campaign is developed by JWT New York. The creative formula continues the theme of Window 7's ‘My idea' launched in 2009. ‘Make it great' tags onto Microsoft's recent change in focus to portray the voice of consumers in its commercials.

After a soft launch online, the project will unleash an international advertising plan through print, digital and even flash mob activities.

The creative concept is to make Office 2010 relevant to everyday activities. People can access YouTube for the commercial videos and through the ‘Make it great' website. From homes to offices and professionals to stay-at-home mothers, the campaign demonstrates the different and convenient ways to use the applications.

 

 

 

 

 

 

 

 

 

 

 

 

Credits:
Project Make it great
Client Microsoft
Creative agency JWT New York
Exposure Television, print, online

Related Articles

Just Published

4 hours ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

6 hours ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

6 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

8 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here