The latest consumer-focused campaign is developed by JWT New York. The creative formula continues the theme of Window 7's ‘My idea' launched in 2009. ‘Make it great' tags onto Microsoft's recent change in focus to portray the voice of consumers in its commercials.
After a soft launch online, the project will unleash an international advertising plan through print, digital and even flash mob activities.
The creative concept is to make Office 2010 relevant to everyday activities. People can access YouTube for the commercial videos and through the ‘Make it great' website. From homes to offices and professionals to stay-at-home mothers, the campaign demonstrates the different and convenient ways to use the applications.
Credits:
Project Make it great
Client Microsoft
Creative agency JWT New York
Exposure Television, print, online
