While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?
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Amazon’s Creative Agent bets on scale, but can it sustain spend?
While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?
Building credibility in the proof era
Sport’s unique power lies in its ability to create belonging, but that can become a fragile thing to hold in an age where fans ask for receipts.
Aditya Birla Group and TOI-led consortium acquire RCB for $1.8bn
The deal highlights how the Indian Premier League (IPL) is evolving from a domestic corporate- and celebrity-led league into a magnet for global private equity and sports capital.
VML India appoints Kunal Roy as managing partner, Shekhar Khanna as CSO
Roy will lead the Mumbai office while Khanna will establish a strategic planning unit, the agency said.
Grooming marketing has moved past influencer shortcuts: Bombay Shaving Company’s Deepak Gupta
Having raised INR136 crore recently, the co-founder outlines plans to scale offline reach, build markets, and balance brand investment with margins.
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.
Ad:tech 2026: Why marketing is at the edge of change
One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.
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