Jack in the Box Worldwide has bagged the social media duties for Windows Phone business from Microsoft India. JITB was awarded the business following a pitch that involved 14 agencies.
Speaking on the appointment, Vineet Durani, director – Windows Phone Business Group, Microsoft Corporation India, said, "Jack in the Box stood out for their creativity, passion and expertise and we are excited to have them on board."
Commenting on the win, Roopak Saluja, co-founder, managing director, Jack in the Box Worldwide, said, "We're thrilled to be the last ones standing among an august group of fourteen. Now comes the excitement of working on a truly groundbreaking product that has already succeeded in redefining contemporary aesthetic, both in terms of design as well as user experience. How to further amplify this is our challenge."
Samit Malkani, creative head, JITB, said, " Working on a Windows Phone, a product that is revolutionising the mobile phone category, is both an amazing challenge and an amazing opportunity. The team's very excited, and we're looking forward to churning out some really breakthrough work on what is a really breakthrough product."
