Campaign India Team
Apr 24, 2012

Jack in the Box Worldwide wins social media duties for Windows Phone

The agency was awarded the business following a pitch that involved 14 agencies

Jack in the Box Worldwide wins social media duties for Windows Phone

Jack in the Box Worldwide has bagged the social media duties for Windows Phone business from Microsoft India. JITB was awarded the business following a pitch that involved 14 agencies.

Speaking on the appointment, Vineet Durani, director – Windows Phone Business Group, Microsoft Corporation India, said, "Jack in the Box stood out for their creativity, passion and expertise and we are excited to have them on board."

Commenting on the win, Roopak Saluja, co-founder, managing director, Jack in the Box Worldwide, said, "We're thrilled to be the last ones standing among an august group of fourteen. Now comes the excitement of working on a truly groundbreaking product that has already succeeded in redefining contemporary aesthetic, both in terms of design as well as user experience.  How to further amplify this is our challenge."

Samit Malkani, creative head, JITB, said, " Working on a Windows Phone, a product that is revolutionising the mobile phone category, is both an amazing challenge and an amazing opportunity. The team's very excited, and we're looking forward to churning out some really breakthrough work on what is a really breakthrough product."

Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.