Marketing Digital
Paul Howell
Nov 11, 2011

Microsoft, AOL, and Yahoo form alliance as the display market shifts again

The deal allows each of the partners to sell each other's unsold display advertising inventory to their own customers and will kick in from next year

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

IAMAI 2014: ‘The goal of your digital strategies should be to add a layer of convenience to your customers’ lives…’
Advertising
May 12, 2014
Shinmin Bali

IAMAI 2014: ‘The goal of your digital strategies ...

ASCI releases report on social media influencers
Digital
Feb 16, 2023
Campaign India Team

ASCI releases report on social media influencers

Retention trumps acquisition: Three digital strategies for marketers
Advertising
Aug 21, 2024
Siddhartha Vanvani

Retention trumps acquisition: Three digital ...

Ampere raps for an electric revolution across India
The Work
Jan 13, 2023
Campaign India Team

Ampere raps for an electric revolution across India

Just Published

Apple’s campus film redefines ‘normal’ with style
Advertising
2 hours ago
Campaign India Team

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.

Shriram Life launches AI-created campaign featuring Rahul Dravid
Advertising
18 hours ago
Campaign India Team

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

Mondelez introduces Lotus Biscoff to India with integrated campaign
Advertising
18 hours ago
Campaign India Team

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

Junglee Games elevates co-founder Kapil Rathee to chief executive role
Advertising
19 hours ago
Campaign India Team

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.