Campaign India Team
Oct 22, 2018

#MeToo: Senior ad executive recounts her harrowing days as a beginner

Jaya Prasad, who is now the general manager of a multinational agency, recounts her days as a beginner in advertising when agency seniors and even a CEO at the client's end harassed her

#MeToo: Senior ad executive recounts her harrowing days as a beginner

In probably the first time since #MeToo allegations broke out in the advertising industry early this month, a senior agency executive, Jaya Prasad, has come out in the open to pen down a detailed account of harassment since her early days in the advertising business.

Without publicly naming the perpetrators, the writer Jaya Prasad, now a general manager with a multinational agency recounts her early days in the advertising business when a leading ad professional forced himself upon her.

She goes on to describe two more accounts during her agency days to warn the youngsters in advertising against idolising senior people, who may have malafide intentions.

Through a blog in medium.com, titled, "BANG IN THE MIDDLE of harassment!", Prasad says that she decided to take on the men irrespective of the effect it would have on her career.   

In a conversation with Campaign India, she said that she had been overwhelmed by the support from both clients and former colleagues after the blog post went viral.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: 'Utopeia's public statement validates my resignation': Mitali Srivastava Hough
Premium
17 hours ago

#MeToo: 'Utopeia's public statement validates my ...

The former managing partner at the agency presents her side of the story in response to Utopeia's statement

Premium
Agency of the Year 2018: Shortlists announced
Premium
21 hours ago

Agency of the Year 2018: Shortlists announced

Winners to be announced on 4 December in Mumbai

Premium
#MeToo: Utopeia issues public statement with 'its side of the story'
Premium
22 hours ago

#MeToo: Utopeia issues public statement with 'its ...

A detailed media statement signed by the remaining managing partners has been released

Premium
Weekend Wrap: 16 November
Premium
23 hours ago

Weekend Wrap: 16 November

In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R