MediaVest Worldwide bags Zee Learn’s media mandate

Zee Learn, an education company, has assigned their media buying and planning duties to MediaVest Worldwide. The account will be managed by the Mumbai office.

Sumeet Mehta, chief executive officer, Zee Learn, said, “We were keen on partnering with a media company that understood our philosophy and audience. MediaVest has a rich experience in the field of media and communications. Their expertise along with solid insights and research will help us achieve our objective.”

On the win Dinesh Rathore, vice president, MediaVest Worldwide, Mumbai, added, “We are looking forward to partner with Zee Learn. They are visionaries in the education sector. Our deep understanding of human experience and consumer behaviour will help them drive visibility and create awareness about the brand, and help consumers make a key decision regarding a child’s education.”

Zee Learn aims to improve human capital through quality education and development and help individuals realise their unique potential through their school network, school innovations, youth vocational institutes and online ventures.