MediaVest Worldwide, part of the Starcom MediaVest Group, has won the SuperMax media account in a multi-agency pitch that was conducted earlier this month. The agency will handle media planning and buying across all media for razor brand SuperMax. MediaVest will handle this business from their Mumbai office with immediate effect.
Confirming the development, Dinesh Rathore, vice president, MediaVest Worldwide, said, “We are delighted to have won the SuperMax business and are looking forward to partnering them. This has been a good year for our agency. We are looking forward to building on this momentum in the coming year.”
The agency network has reportedly picked up over 14 new businesses in the past few months from their Delhi, Mumbai and Bangalore offices including Aircel’s television and digital business.