The Festival of Media 2009 held in Valencia, Spain has announced its winners. MediaCom India has won The People's Award, for its work on the 'India Shaves' campaign for the Gillette Mach3 launch.
To decide the winner of The People's Award, planners and strategists select their favourite work from all shortlisted campaigns, after which the Festival delegates vote for the winner from the top five campaigns.
Starcom MediaVest received the Media Agency Network of the Year award, while Mindshare and MediaCom were declared runners up. Digitas USA bagged the Agency Office of the Year prize and PHD Canada, Goodby, Silverstein and Partners were named runners up. Microsoft received the Media Owner of the Year award.
Starcom India won the Effectiveness Award for 'How Rural India Grew to Love Tide and Head & Shoulders'. Other winners of the Effectiveness Award are OMD UK for 'Do Us a Flavour' and Starcom MediaVest Group UK for 'Cadbury Creme Egg Goo'.
Madison Media India bagged the Best Communications Strategy award for their work on the 'Condoms' campaign, for BBC World Service Trust.
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