Campaign India Team
May 17, 2021

Mediabrands Content Studio makes India foray

The content studio was globally launched in November 2020

Mediabrands Content Studio makes India foray
Mediabrands has launched the Mediabrands Content Studio (MBCS) in India, that aims to be a data-driven content practice, built on the intelligence and insight that media provides about which content connects brands with people in the most compelling and personalised way.
 
MBCS looks to focus on creating content strategies for Mediabrands India clients, across three emerging categories: branded content opportunities with media partners, digital content that drives performance and engagement, and brand-fuelled long and short-form original content. Globally, MBCS was launched in November 2020.
 
Hereon, the content division of Mediabrands India will be integrated with MBCS India, which will soon announce its leadership and structure.
 
"The launch of MBCS in India reinforces Mediabrands India's commitment to offering cutting-edge, new and innovative content models for its clients. MBCS will bring together Mediabrands’ content tools and capabilities from around the world and add the power of data and media expertise to create content experiences to grow brands,” said Shashi Sinha, CEO, Mediabrands India.
 
He further added, "The content function at Mediabrands India has become synonymous with several award-winning, formidable work in the country. I am confident, the team will build MBCS through data-fuelled creative and media expertise and set a gold standard in this space."
 
 

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

4 hours ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

5 hours ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

5 hours ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.