Mediabrands has launched the Mediabrands Content Studio (MBCS) in India, that aims to be a data-driven content practice, built on the intelligence and insight that media provides about which content connects brands with people in the most compelling and personalised way.
MBCS looks to focus on creating content strategies for Mediabrands India clients, across three emerging categories: branded content opportunities with media partners, digital content that drives performance and engagement, and brand-fuelled long and short-form original content. Globally, MBCS was launched in November 2020.
Hereon, the content division of Mediabrands India will be integrated with MBCS India, which will soon announce its leadership and structure.
"The launch of MBCS in India reinforces Mediabrands India's commitment to offering cutting-edge, new and innovative content models for its clients. MBCS will bring together Mediabrands’ content tools and capabilities from around the world and add the power of data and media expertise to create content experiences to grow brands,” said Shashi Sinha, CEO, Mediabrands India.
He further added, "The content function at Mediabrands India has become synonymous with several award-winning, formidable work in the country. I am confident, the team will build MBCS through data-fuelled creative and media expertise and set a gold standard in this space."