Archies has announced the appointment of Media Mantra to handle its public relations duties.
With this mandate, the agency will be responsible for the brand's corporate communications strategy, managing its regional communications, corporate reputation and brand awareness.
The account was won post a multi-agency pitch and will be handled by Media Mantra's Gurugram office.
Varun Moolchandani, executive director, Archies, said, "From a firm that just sold cards, Archies has come a long way to establish itself as a full-fledged social expressions enterprise. We've been the trailblazers of India's gifting ecosystem for 44 years on the back of our ability to keep innovating and improving our offerings. Building on the same vision, we've roped in the services of Media Mantra to help us reposition our brand and amplify our presence in the country. We look forward to a long-term and mutually beneficial relationship with them."
Udit Pathak, founder, director, Media Mantra, said, "It's a matter of great pride for Media Mantra to partner with a legacy brand like Archies. Acting on our role as strategic advisers, we intend to apply our vast knowledge and expertise to execute innovative, disruptive and high-impact PR campaigns that will create a positive impact on Archies' business in India."
Pathak added, "With our 10th anniversary around the corner, Media Mantra has carved its own niche as a leading multi-practice and full-service PR and digital media agency across sectors. D2C is one of our strong practice areas, and the current mandate will help consolidate this practice even further. We are excited to support Archies in its bid to enhance their visibility, credibility and prominence in the media ecosystem at large and amongst their target audience in particular."