Campaign India Team
Mar 08, 2011

MEC bags DNA’s media duties

It's the first publication group in the media agency's kitty

MEC bags DNA’s media duties

MEC has been awarded the media AOR for the DNA business.

Diligent Media Corporation Limited, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors – Dainik Bhaskar Group and Zee. DNA is published from Mumbai, Pune, Bangalore, Ahmedabad and Jaipur.
Gautam Dalal, vice president - marketing, DNA, said, “MEC has an excellent track record. With their 'Active Engagement' philosophy, we will be able to engage and interact with our audiences in a unique way. Their buying clout will help us do this in the most cost efficient way.”
“2011 has begun well for us. After Flipkart last month, we are happy to have bagged the DNA business this month,” said Manjiri Kamat, managing partner, MEC. “This is the first time that we will be handling a publication group as a client. The Company has just launched a multi-media 'India Positive' campaign. There is lots more to come.” 
Campaign India

Related Articles

Just Published

1 hour ago

Center fresh and Dharma reveal an ice breaker ...

Watch the film conceptualised by Wavemaker and Ogilvy here

3 hours ago

Srinivas Vunnava joins H+K India

Moves from Sacit Research and Consulting

4 hours ago

When advertising tries to create a change, it ...

A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them

4 hours ago

Automotive sector accounts for bulk of new business

The sector produced the most global agency billings in September, but FMCG and pharma also had a strong month, according to the Campaign Advertising Intelligence tool