In a bid to strengthen its presence outside India, Spatial Access has appointed Manjiri Kamat as chief executive officer for the ASEAN region. Kamat has spent over two decades in the media industry, and was the managing partner of MEC India prior to moving to Malaysia in May 2011.
She will continue to be based in Kuala Lumpur as she begins her new assignment for the media audit company.
Commenting on her switch to the audit side of business, Kamat said, "I have been a WPP person for the past two decades and donned several hats in the media space. Following my stint at MEC India, offers from other agencies in the media space didn't quite excite me as much as the one at Spatial Access. The challenges will be completely different from what media agencies have to offer. I feel it will be a chance for me to use my media experience in a completely different way."
On her role at the agency, she explained, "Spatial Access already has operations in Indonesia and Philippines. My focus will be to expand our operations in both these markets as well as enter other markets in the ASEAN region, including Singapore, Malaysia and Thailand."
Kamat started her career at JWT India in 1991, and moved to Mindshare after 10 years. Following a stint with Maxus from 2003, Kamat joined MEC Malaysia as managing director. She came back to India as managing partner for MEC India in 2009.