Research and Rankings
Daniel Farey-Jones
Jun 09, 2016

McDonald's only non-tech brand in Millward Brown's global top 10

Coca-Cola, a top 10 mainstay since BrandZ 2006, exits; Apple drops 8 pc in value

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

McDonald’s India walks the line between value and novelty
Advertising
Oct 09, 2025
Vinita Bhatia

McDonald’s India walks the line between value and ...

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030
Advertising
Oct 16, 2025
Shannon Miller

Ronald McDonald House launches emotional campaign; ...

BrandZ report 2020: HDFC Bank retains top spot
Marketing
Sep 21, 2020
Campaign India Team

BrandZ report 2020: HDFC Bank retains top spot

McDonald's India uses 'Newton-level' math to bring prices down to earth
Advertising
Jul 03, 2024
Staff Reporters

McDonald's India uses 'Newton-level' math to bring ...

Just Published

StayVista debuts Gram’s, a neo-vintage lifestyle hotel concept
Advertising
5 hours ago
Campaign India Team

StayVista debuts Gram’s, a neo-vintage lifestyle ...

StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.

Adani seeks single agency for INR 600-crore media overhaul
Advertising
11 hours ago
Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

The INR 12-lakh crore opportunity brands are missing
Advertising
14 hours ago
Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The feed is full, but we’re all starving
Advertising
15 hours ago
Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again