McCann Erickson won the best agency of the year award at the sixth edition of the Radio Mirchi Kaan Awards. The crystal award for the radio commercial of the year was won by DDB Mudra for Islamic Research Foundation’s ‘Bush’. The same campaign also won at the recently concluded One Show awards.
The client of the year award was bagged by Perfetti Van Mele for Chlormint and Chlormint Fresh Fills. Musica scooped the production house of the year award. Akshay Kapnadak won the voice of the year for Chevloret Aveo’s ‘Puff Daddy’. Prasoon Joshi received the radio writer of the year award. The golds in the single category were scooped by Bates 141 for Virgin Mobile’s ‘Terms & Conditions’, Contract Advertising for Tata Indicom’s ‘Old’, DDB Mudra for Islamic Research Foundation’s ‘Bush’, Leo Burnett for Lingo Sound Designing’s ‘Baby Rap’, McCann Erickson for Chlormint Fresh Fills’ ‘Carpenter’ and ‘Doctor’ and for Chlormint’s ‘Shayari’ and Pickle Advertising for SAB TV’s ‘Rub’ and ‘Tub’.
The gold in the campaign category was bagged by McCann Erickson for Chlormint Fresh Fills’ ‘Fills’.
The silvers in the single category were won by Bates 141 for Virgin Mobile’s ‘Credit Card’ and ‘Old Man’, Leo Burnett for Shiksha’s ‘Street Kid’, McCann Erickson for Chlormint Fresh Fills’ ‘Taxi’ and Chevrolet Aveo’s ‘Puff Daddy’ and Mudra Communications’ for Lingo India’s ‘Dialogues 2’ and ‘Lingo’.
The silvers in the campaign category were bagged by Lowe for Britannia 50-50’s ‘Frakhwali Farmaish’, McCann Erickson for Chevrolet Aveo’s ‘Rear Park Assist’ and for Chlormint’s ‘Paanwadi’ and ‘Odour’ and Rediffusion Y&R for Getty Images’ ‘Phone Conversation’.
Commenting on the quality of the entries this year, Prasoon Joshi, executive chairman and regional executive creative director, McCann Erickson Asia Pacific said, “The entries are becoming better and better. They are sharper and crispier. Though less number of awards was given, but they were very worthy awards. This award show is maturing and has become the last word in radio advertising.”
KV Sridhar, national creative director, Leo Burnett said, “The entries were very different from each other. There were more ideas into them. People are trying to do something different and length is not an issue anymore. Last year, the big one was Cycle Agarbatti, this year, it is Islamic Research Foundation. It is pure sound editing. Beautifully done and painfully put together piece.”
Bobby Pawar, chief creative officer, Mudra Group said, “The entries are pretty good. Some of the work was interesting and it broke the format. Top of the cream is definitely better than the last year.”
For the complete list of winners including the bronzes, visit www. radiomirchi.com.
