M&C Saatchi bags Franklin Templeton

Close on the heels of its two recent wins: Apollo Tyres and Stargaze (a TV 18 venture), M&C Saatchi has bagged the creative mandate of Franklin Templeton Investments. A multi-way pitch included agencies such as Euro RSCG, Law & Kenneth and the incumbent, Rediffusion DY&R.
 M&C Saatchi India will be responsible for all brand related communications of Franklin Templeton Investments, including new fund offerings and product launches. Kamal Oberoi, chairman & managing director, M&C Saatchi India, said, "The Franklin Templeton brand intends creating a new thrust in the investments market. This requires mapping an insightful strategic direction for the brand and formulating an engaging creative expression."