Maxus has won the media mandate for Paytm, a commerce platform from mobile internet company One97 Communications. The business will be managed by the agency’s New Delhi office.
Vijay Shekhar Sharma, founder and CEO, Paytm, said, “Maxus has come on board to help us with our media investments and planning. What impressed us about the team at Maxus is their simple, effective and to the point approach with focus on a lot of new media vehicles and initiatives such as content, experiential etc. We look forward to working closely with the team.”
V Narayanan, GM, Maxus New Delhi, said, “We are truly delighted with the win and look forward to creating a long term partnership with Paytm and One97communications. Mobile commerce and marketing is the future, and Paytm is pioneering several products and services in the field. We currently envisage an integrated strategy using our global proprietary Relationship Media Framework to create a deeper engagement with targeted consumers using smart media solutions.”