
Maxirich gets Ayushmann Khurrana as brand ambassador
Aims to communicate the features of the brand through this association

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Ogilvy unifies social media offering in 16 APAC markets
In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.
Rasna acquires Jumpin for INR 350 crores
Eyes INR 1,000 crore revenue share of India’s ready-to-drink (RTD) market.
RK Swamy bets on strategy amid shrinking ad spends
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
Why has GroupM lost its way for so long? The buck ...
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.