Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
May 29, 2012
Max 'refreshes' post IPL, with 25 to 30 pc of marketing budget
Sony Max rings in changes in packaging and programming, adds new movies to library including over 50 regional titles dubbed in Hindi
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Mar 06, 2025
Rebranding done right: Lessons from Zomato’s ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
Jan 31, 2024
Fever FM reveals rebrand
Marketing
Jan 31, 2024
EC Studios rebrands to Cylndr
Just Published
Advertising
46 minutes ago
Omnicom-IPG merger nears completion: Here’s the ...
With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.
Advertising
48 minutes ago
DOJ: Google must be split up to fix its ad monopoly
Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.
Media
1 hour ago
Haymarket Media Group wins global B Corp certification
Process has taken nearly three years.
PR
1 hour ago
2026 Outlook: The rise of intentional influence
Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.
