Manav Rachna collaborates with Adgcraft as PR partner for MediaVerse 2025

Adgcraft, one of India’s established public relations agencies, has partnered with Manav Rachna International Institute of Research and Studies (MRIIRS) as the official PR partner for MediaVerse 2025. Organised by the Department of Journalism and Mass Communication at MRIIRS, the event aims to provide students with hands-on exposure to the dynamics of real-world public relations, communication strategy and media engagement.

Themed ‘Clicks, Content, and Credibility: Strategic Communication in a Hyperlinked World’, MediaVerse 2025 will bring together young communicators, PR strategists and media aspirants from across India. The event will focus on the importance of trust, authenticity and strategic thinking in contemporary communication. Participants will take part in a range of interactive competitions including PR Shark Tank, Crisis Clicks: The Real-Time PR Challenge, Behind the Buzz: The PR Storyroom, Canvas of Credibility and Slogan Shastra — each designed to test creativity, problem-solving and ethical judgment in practical PR scenarios.

Abhinay Kumar Singh, founder and managing director of Adgcraft, said, “We are delighted to collaborate with Manav Rachna International Institute of Research and Studies for MediaVerse 2025, a platform that celebrates the future of communication. At Adgcraft, we believe in nurturing young talent and promoting the power of authentic storytelling that drives credibility and change.”

As a rapidly expanding national agency, Adgcraft has worked with more than 200 brands across sectors such as education, technology, lifestyle, real estate and health. With offices in Noida, Lucknow, Mumbai, Gujarat and Bengaluru, the agency continues to build purpose-driven narratives that strengthen brand trust and leadership.