Campaign India Team
Jul 22, 2020

Mahabharat, Money Heist and comedy - what India watched during the lockdown

Omnicom Media Group's report showcases what India was watching during the Covid-19 lockdown

Mahabharat, Money Heist and comedy - what India watched during the lockdown
Omnicom Media Group's report which looks to provide insights into the media habits, content formats, media platforms and brands during the Covid-19 outbreak reinstated the fact that TV, online video and social media were the top entertainment mediums for Indians. 
Within television, not surprisingly, news and movies were the top performing genres on TV. Re-runs of mythological shows from the 80s and comedy shows attracted the most viewership in the GEC space with Mahabharat and Ramayan topping the viewership numbers. Number three and four saw comedy shows, The Kapil Sharma Show and Taarak Mehta Ka Ooltah Chashma, while the top five was completed with another mythological show, Sai Krishna. 
In terms of OTT consumption, the top show according to this research by OMG Connect, was Money Heist. This was followed by movies Thappad, Paatal Lok, Jumanji and Shubh Mangal Zyada Saavdhaan.
Comedy ruled YouTube as well, as 59 per cent of the respondents were looking at comedy videos on the platform. This was followed by cooking videos (55 per cent).
The research was conducted across India with responses from Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmadabad, Pune, Jaipur, Indore, Lucknow, Guwahati, Kanpur, Chandigarh, Kochi, Patna and Bhubaneshwar.
Campaign India

Related Articles

Just Published

8 hours ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

11 hours ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

12 hours ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract

1 day ago

Megha Tata to continue as president of IAA India

Pradeep Dwivedi, Nandini Dias, Abhishek Karnani and Punit Goenka among office bearers