Marketing Media
Campaign India Team
Jul 22, 2020

Mahabharat, Money Heist and comedy - what India watched during the lockdown

Omnicom Media Group's report showcases what India was watching during the Covid-19 lockdown

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Apollo Tyres replaces Dream11 as Team India jersey sponsor

2 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

6 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
Advertising
Dec 02, 2024
Rahat Kapur

'Measurement is the new currency': OMG APAC's Tony ...

From cricket to kabaddi, Fuse maps India’s next fan frontier, preps to launch Ignite
Advertising
Jun 26, 2025
Vinita Bhatia

From cricket to kabaddi, Fuse maps India’s next fan ...

Amazon and Netflix strike major ad partnership
Advertising
Sep 11, 2025
Staff Reporters

Amazon and Netflix strike major ad partnership

Blog: Doordarshan shows God is great
Media
Apr 20, 2020
Sandeep Goyal

Blog: Doordarshan shows God is great

Just Published

Devotion and display: The paradox at the heart of Indian festivity
Advertising
54 minutes ago
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
Advertising
59 minutes ago
Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.

APAC Effies spotlight India’s dominance as Ogilvy, The Womb, and St. Jude take top honours
In-Depth
1 hour ago
Campaign India Team

APAC Effies spotlight India’s dominance as Ogilvy, ...

India topped the medal table with 33 awards.

Cookies, cults and diplomacy: Britannia’s playful spin
Advertising
1 hour ago
Campaign India Team

Cookies, cults and diplomacy: Britannia’s playful spin

Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.