Campaign India Team
Jul 22, 2020

Mahabharat, Money Heist and comedy - what India watched during the lockdown

Omnicom Media Group's report showcases what India was watching during the Covid-19 lockdown

Mahabharat, Money Heist and comedy - what India watched during the lockdown
Omnicom Media Group's report which looks to provide insights into the media habits, content formats, media platforms and brands during the Covid-19 outbreak reinstated the fact that TV, online video and social media were the top entertainment mediums for Indians. 
 
Within television, not surprisingly, news and movies were the top performing genres on TV. Re-runs of mythological shows from the 80s and comedy shows attracted the most viewership in the GEC space with Mahabharat and Ramayan topping the viewership numbers. Number three and four saw comedy shows, The Kapil Sharma Show and Taarak Mehta Ka Ooltah Chashma, while the top five was completed with another mythological show, Sai Krishna. 
 
In terms of OTT consumption, the top show according to this research by OMG Connect, was Money Heist. This was followed by movies Thappad, Paatal Lok, Jumanji and Shubh Mangal Zyada Saavdhaan.
 
Comedy ruled YouTube as well, as 59 per cent of the respondents were looking at comedy videos on the platform. This was followed by cooking videos (55 per cent).
 
The research was conducted across India with responses from Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmadabad, Pune, Jaipur, Indore, Lucknow, Guwahati, Kanpur, Chandigarh, Kochi, Patna and Bhubaneshwar.
 
Source:
Campaign India

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