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Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
How Cannes jury presidents judged AI
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
OMG names Bharat Khatri as regional digital chief
Khatri was previously country head for India with Xaxis
Why Omnicom Media Group is separating ‘activation’ from ‘investment’
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge
OMG sends sports unit Fuse onto the pitch in Apac
Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client; the agency is looking for a country lead in India
OMG's content agency Drum to launch under PHD in Asia
Drum's creative offering has helped PHD win new business pitches over the last 12 months, including Diageo's global account.
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