Madison Media to handle Daawat's mandate

Account won following a multi-agency pitch

Jul 07, 2021 04:20:00 AM | Article | Campaign India Team

Madison Media has announced that it has won the media mandate for LT Foods' brand Daawat. The account was won following a multi-agency pitch and will be handled by Madison Media Plus in Delhi. 
Daawat is a basmati rice brand. Along with India, the brand is also present across the USA, Europe and the Middle East. 
Ritesh Arora, head – India business, LT Foods, said, “Daawat has a multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.” 
Vikram Sakhuja, partner and group CEO, Madison Media and OOH, said, “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.” 
Rajul Kulshreshtha, CEO, Madison Media Plus, added, “We’re excited to have won the account of LT Foods and look forward to a memorable association.”